Uni
The world of mass
t 7 media
LESSON I

GETTING STARTED

Promoting a charity event

GETTING
STARTED

LESSON I

WARM-UP

Jigsaw puzzle

PRESENTATION

•
•
•
•

PRACTICE

PRODUCTION

CONSOLIDATION

Vocabulary

Task 1: Listen and read.
Task 2: Circle the correct answer.
Task 3: Find words and a phrase.
Task 4: Match the two clauses to make the sentences.

Poster design
• Wrap-up
• Homework

WARM-UP

Uni
- 1 correct answer
t = 10 points

GETTING STARTED

Jigsaw puzzle

- KEY picture = 50 points

1

2
5

3

4

2
2

1
1

electronic
book

55
3
3

44
How do we call these apps
What
isis
What
is
it?
What
it?
What
isthis?
it?
in general?

software

video

social media

video game

DIGITAL MEDIA

PRESENTATIO
N

in charge of (idiom)
/ɪn tʃɑːdʒ əv/

responsible for

PRESENTATIO
N

publicity (n)
/pʌbˈlɪs.ə.ti/

the attention that is given to
somebody/something by
newspapers, television, etc.

PRESENTATIO
N

advert (n)
 /ˈædvɜːt/

a notice, picture or film telling
people about a product, job or
service

PRESENTATIO
N

profit-making (adj)
/ˈprɒfɪt meɪkɪŋ/
(of a company or a business) that
makes or will make a profit

PRESENTATIO
N

commercial (n)
/kəˈmɜːʃl/

an advertisement on
television, on the radio
or on a website

PRESENTATIO
N
Form
Pronunciation

Meaning

Vietnamese
equivalent

1. in charge of
(idiom)

/ɪn tʃɑːdʒ əv/
 

responsible for
 

2. publicity (n)

 /pʌbˈlɪs.ə.ti/
 

the attention that is given to somebody/something
by newspapers, television, etc

sự công khai

3. advert (n)

 /ˈædvɜːt/
 
 

a notice, picture or film telling people about a
product, job or service

quảng cáo

4. profit-making
(adj)

/ˈprɒfɪt meɪkɪŋ/
 

(of a company or a business) that makes or will
make a profit

sinh lời

an advertisement on television, on the radio or on
a website

quảng cáo

5. commercial (n)  /kəˈmɜːʃl/
 
 

chịu trách nhiệm
về

PRACTICE
1 Listen and read.

PRACTICE
2 Read the conversation again and circle the correct answers
1. Advertising in the local newspaper is cheap/ expensive,
but it will attract/won't attract people's attention.
2. Posters are expensive/not expensive, but people
may/may not notice them.

PRACTICE
2 Read the conversation again and circle the correct answers

3. Posting information on social media sites is a
very popular way of promoting/selling things.
4. Linda/Mark will help Mai with promoting the
event on the Internet.

PRACTICE
3 Find words in 1 with the following meanings.
1

2

3

4

p______________
ublicity

v______________
iewers

the activity of ensuring that somebody or
something gets a lot of attention from lots of
people
people who watch or look at something

c______________
ommercials

advertisements on television, on the radio, or
on a website

p______________
resence

the ability to make a strong impression on
other people

PRACTICE
4 Match the two clauses to make sentences used in 1.
1 They can't afford to
promote the show

a

2 Mai doesn't have a
big social media
presence
3 There're so many

b as if it were a big profit-making event.

4 They are such
popular tools of
communication

d that viewers may not pay enough
attention to their poster.

posters

that everybody uses them to advertise
products and events, and connect with
people.

c like Mark does.

PRODUCTION
Design a poster about a charity event.

CONSOLIDATIO
N
1 Wrap-up

What have you learnt today?
• Some lexical items about promoting a charity
event
• Reading for specific information
• Adverbial clauses of manner and result

CONSOLIDATIO
N
2 Homework

• Do exercises in the workbook.
• Prepare for the project in Lesson 8.

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