Uni
The world of mass
t 7 media
LESSON 3

READING

Digital media vs. traditional media

LESSON 3

READING
Board race

WARM-UP

PRE-READING

• Task 1: Discuss the questions.
• Vocabulary
• Task 2: Match each word with its meaning.
• Task 3: Decide the person who raises the
opinion.
• Task 4: Choose the correct answers.

WHILE-READING

POST-READING

CONSOLIDATION

Task 5: Discussion.
• Wrap-up
• Homework

WARM-UP

BOARD RACE
- Work as 2 groups.
- Take turns to write all traditional and digital media
forms in 2 minutes.
- If the answer is correct  one point.
- The group with higher score will be the winner.

WARM-UP

BOARD RACE

PRE-READING
1 Read the first section of the article. discuss
the following questions.

Do you think that digital media can replace traditional media?
Why/Why not?

PRE-READING

convenient (adj)
/kənˈviːniənt/

useful, easy or quick to do; not
causing problems

PRE-READING

flexible (adj)
/ˈfleksəbl/
able to change to suit new
conditions or situations

PRE-READING

reliable (adj)
/rɪˈlaɪəbl/
that can be trusted to do something
well; that you can rely on

PRE-READING

fact-check (v)
/ˈfækt tʃek/
to investigate an issue in order to
check that the facts are given
correctly

PRE-READING

struggle (v)
/ˈstrʌɡl/
to try very hard to do something
when it is difficult or when there
are a lot of problems

Form

1. convenient
(adj)

Pronunciation

Meaning

/kənˈviːniənt/ useful, easy or quick to do; not causing
 
problems 

2. flexible (adj)

/ˈfleksəbl/
 

able to change to suit new conditions or
situations

3. reliable (adj)

/rɪˈlaɪəbl/
 

that can be trusted to do something well;
that you can rely on

4. fact-check
(v)
5. struggle (v)

/ˈfækt tʃek/
 

to investigate an issue in order to check that
the facts are given correctly

/ˈstrʌɡl/
 

to try very hard to do something when it is
difficult or when there are a lot of problems

WHILE-READING
2 Match the highlighted words with their
meanings.
1 distributed
2accessible
3 interactive
4 credible

that can be trusted or
a
believed
that allows information to be
bpassed continuously and in
both
directions
between
different devices or users
that can be reached, used,
c
seen, etc.
given to a large number of
d
people

WHILE-READING
3

Write Q next to Quang's opinion, H next to Hoa's opinion, and N if it
is not their opinion.

1. Digital media will replace traditional media in our country soon.

______
Q

2. Digital media will replace traditional media, but that won't be soon.

N
______

3. Traditional media will become more accessible in the future.

N
______

4. Both traditional and digital media will be in use in the future.

H
______

5. The future is uncertain for both traditional and digital media.

______

N

WHILE-READING
4 Read the article again. Choose the correct
answers.

1. What are the three main reasons that Quang gives to
support his view? (Circle THREE correct choices)
A. All digital media content is free to use.
B. Digital media can be accessed easily.
C. Information on digital media can be updated many times.
D. Users can interact with content and post opinions on
digital media.
E. Customers are more flexible online.

WHILE-READING
4 Read the article again. Choose the correct

answers.
2. Why does Quang mention the fact that many organisations can
reach its customers via digital media?
A. To prove that advertisements on digital media are highly
accessible.
B. To suggest that customers can interact well on digital media.
C. To show that digital media allows interaction between both
sides.
D. To prove that digital media forms are easier to use than
traditional ones.

WHILE-READING
4 Read the article again. Choose the correct

answers.
3. What are the three main reasons that Hoa gives to support her
view? (Circle THREE correct choices)
A. Information on digital media cannot always be trusted.
B. The government only supports the use of traditional media.
C. People in areas with limited access to technology still use
traditional media.
D. Not everyone is comfortable with technology.
E. Traditional media forms are friendlier to users than digital ones.

WHILE-READING
4 Read the article again. Choose the correct

answers.
4. Why does Hoa say ‛here to stay' in her opinion piece?
A. To show that digital media will only continue to be used in her
country.
B. To confirm her opinion that traditional media has become a
part of life and will continue to be popular.
C. To emphasise that printed newspapers can easily be sent to
remote places.
D. To state her opinion that digital media is on the rise.

POST-READING
5 Work in pairs. Discuss the following
questions.

After
reading the
article, who
do you agree
with, Hoa or
Quang?

CONSOLIDATIO
N
1 Wrap-up

What have you learnt today?
• Some lexical items about traditional and digital
media
• Reading skills for general ideas and for specific
information about traditional and digital media

CONSOLIDATION
2 Homework
• Do exercises in the workbook.
• Prepare for Lesson 4.

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