“GROWTH HACK” HIỆU QUẢ cho SaaS? – HÃY NóI CHUYỆN VỚI KHÁCH HÀNG
Khái niệm
SaaS
SaaS – Software as a Service – các phần mềm được cung cấp chạy dựa trên điện toán đám mây, thường trả theo thuê bao hoặc Freemium (miễn phí các chức năng cơ bản)
Growth hack
Growth Hacking (hay còn gọi là Growth Marketing) là việc sử dụng chiến lược Marketing hiệu quả và tiết kiệm chi phí để giúp phát triển và duy trì cơ sở người dùng đang hoạt động, bán sản phẩm và đạt được danh tiếng

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The Customer lifecycle
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Luôn nói chuyện với khách hàng qua mọi mốc thời gian sử dụng sản phẩm
Let’s start with the first set of slides
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Customer experience (CX)
-Phản hồi khách hàng
-Các đầu vào (input)
-Trao đổi
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Giá trị chất lượng trải nghiệm khách hàng
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Tăng CX, tạo lòng tin, tăng khách hàng
Decreased cost-to-acquire.
“Customers with the best past experiences spend 140% more than those with the poorest past experiences.” — Harvard Business Review
Increased customer lifetime value.
“Customers with the best past experiences have a 74% chance of remaining a member for at least another year.” — Harvard Business Review
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“User research saves time. Period. When you actually understand what your user needs before you build things, you have a much lower chance of having to go back and rebuild everything after shipping something that nobody uses.”- Laura Klein
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Nói chuyện với họ thế nào?
-Nói chuyện trực tiếp với khách hàng (điện thoại, emai,…)
-Các loại khảo sát
-Phỏng vấn
-Dùng thử
-> tạo dựng mối quan hệ, sự thân thiết
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USE DIAGRAMS TO EXPLAIN YOUR IDEAS
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AND TABLES TO COMPARE DATA
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MAPS
our office
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89,526,124
Whoa! That’s a big number, aren’t you proud?
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89,526,124$
That’s a lot of money
100%
Total success!
185,244 users
And a lot of users
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OUR PROCESS IS EASY
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LET’S REVIEW SOME CONCEPTS
Yellow
Is the color of gold, butter and ripe lemons. In the spectrum of visible light, yellow is found between green and orange.
Blue
Is the colour of the clear sky and the deep sea. It is located between violet and green on the optical spectrum.
Red
Is the color of blood, and because of this it has historically been associated with sacrifice, danger and courage.
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Yellow
Is the color of gold, butter and ripe lemons. In the spectrum of visible light, yellow is found between green and orange.
Blue
Is the colour of the clear sky and the deep sea. It is located between violet and green on the optical spectrum.
Red
Is the color of blood, and because of this it has historically been associated with sacrifice, danger and courage.
MOBILE PROJECT
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DESKTOP PROJECT
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THANKS!
Any questions?
You can find me at
@username
user@mail.me
CREDITS
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Photographs by Unsplash
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