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Khúc Thị Hà
Nguyễn Thị Thúy
Lê Thị Hương
Nguyễn Thị Nhơn
Lê Thị Thu Hường
Bùi Thanh Hương
Nguyễn Thị Trang
Introduction
McDonald’s
Foundation: may 15th 1940 in SanBernardino, California.
Founder: Ray Rroc, Illinois
Type: public
Headquaters:
Oak Rrook, Illnois,USA
CEO:
Jame.A.Skinner
Market:
All over the world
Vocation:
Restaurant
Products:
Fast food
Turnover
In 2007
$22.79 million
Slogan:
I’m lovin’s it
Webside:
McDonalds.com
1.History
In 1955,Ray Kroc opened his first restaurant in LLLinois
He bought the name from two brothers called Mc Donald
It was founded in California
Ray Kroc, at 52 years old, invested his entire life savings to become the exclusive distributor of a milk shake maker called the Multimixer.
Chip
2.Products
Hamburger
(also MacFish or McFish)
In 1963, the sandwich was introduced by a McDonald`s franchise in Cincinnati , Ohio
File-O-Fish
In 2009,McDonald`s started a new advertising campaign
for the Filet-Fish,
In some non-English-speaking countries, it is called FishMac, McFish or Fish Filet,the former name was changed to Filet-O-Fish in Germany in 2006/2007

McDonald`s Big Mac
The Big Mac was created by Jim Delligatt

The Big Mac is known worldwide and is often used as a symbol of American capitalism
The Big Mac is a hamburger sold by the international fast-food chain McDonald’s

Big Mac
3. Markets
All over the world
Over the years, McDonald`s has developed TV advertising campaigns
that have become, like McDonald`s, a part of our lives and culture.
4.Advertisement
40 Clever Advertising Campaigns of McDonald’s
On television
Try Our New Breakfast
Sandwich
In magazine
McDonald’s in Sports
Olympics
The 2009 McDonald`s® All American Basketball Games are Coming to Miami!
Objects in the Mirrors
are Closer Than They Appear
And other ways
5.Achievement
Over 29000 restaurants worldwide
Gross domestic product (GDP) is the highest in fast food market
Serviced about 45 million people each day
Turnover is over $ 20 million in USA and over $25 million in other countries
It became the strongest brand
Slogan:
What is the secret of the success?
Quality food
Service
Hygiene
Value
McDonalds management has been very successful at exporting its brand across the globe,

Management skill
It’s not a job, it is a career

As for me, almost peoples
now can use that fast food
frequently every day.
Why?
Why is there no McDonalds in Vietnam?
So ,I really hope McDonald`s coming to Vietnam one day.


Trang Doan of Vietnam takes a customer`s order at McDonald`s restaurant in Hannibal,
McDonald`s in Korea, Taiwan, China, Japan, Hong Kong.
Thank you for listening to me !
Have a good weekend!