PUBLIC SPEAKING
CHAPTER 9
Understanding Intercutural Communication
Đỗ Cao Trí
Nguyễn Vũ Phương Dung
Đoàn Thị Bích Hằng
Nguyễn Trần Bảo Châu
Ethnocentricity
Stereotypes
Cultural Differences in Communication
Nonverbal Communication
I. Ethnocentricity
Ethnocentricity refers to the attitude that one’s culture is better than any other culture. People who demonstrate cultural ethnocentricity look down on other culture and believe them to be deficient in some way.
I. Ethnocentricity
I. Ethnocentricity
Example:
Belinda’s story
An American student, Belinda, descibed how she and her family moved from New York city to Montana .Belinda’s friends felt sorry for her because she was leaving Fifth Avenue and Broad way behind. Belinda was unhappy because she thought she was moving to a primitive place. At first, her ethnocentric attitude prevented her from appreciating what Montana had to offer. Fortunately, after some initial adjustment, Belinda learned to love the beauty of state, the friendliness of the people, and the other benefits of living in Montana.
I. Ethnocentricity
Exercies:
She doesn’t know how to play piano.
I’m a junior student.
Student shouldn’t skip class.
The government won’t raise the import tax in the future.
He’s a famous author
I’ll show you the way to attract somebody’s attention.
It can’t be the right order.
We’ve heard much about the murderer
You’re going to leave, aren’t you?
He isn’t the best student in this school.
II. Stereotypes
. Idea or image that people have of a particular type of person or thing.
. Looking closely at most stereotypes, u’ll find they are inaccurate & oversimplified .
. I’s often not true in reality.
+ Cultural / racial stereotypes…..
+ Ex: All men like sports.
All children love to study.
II. Stereotypes
For example, people stereotype other people by the colour of their skin. Stereotyping is not necessarily a bad thing because when we choose to talk about basketball with a black man, we consider them to be the superior player in those sports.



II. Stereotypes
Complete each statement with an adjective that describes your culture’s reactions to these animals.

a/. All rabbits are…………
b/.All dogs are…………….
II. Stereotypes
Exercise 1/141:
All rabbits are black.
_ It’s difficult to stereotype animals with one word.
+ Some rabbtis are black, some are white.
II. Stereotypes
All dogs are small.
+ There are many types of dogs. Some dos are small, some are big.
Iv. Nonverbal Communication
Nonverbal Expression
Nonverbal communication, such as posture, facial expression, eye contact, body movement, and gesture, also differ between culture.
A lack of awareness about these differences can lead to frustration, annoyance, and missunderstanding
Iv. Nonverbal Communication
Iv. Nonverbal Communication
Example:
Tomiko’s story
Tomiko was Japanese student enrolled in Professor Johnson’s class. One day, Professor Johnson was coming out of classroom after giving a workshop on listening. Tomiko timidly approached her without saying a word. Professor Johnson, in a effort to engage Tomiko in conversation, asked her:
- Did you enjoy the workshop?
Yes, yes I very much enjoyed the workshop. Replied Tomiko.
Then she continued to talk about how much she had gained from workshop. Professor Johnson, carrying a full load of books and paper to grade, politely listened and thanked Tomiko for her compliments, but Tomiko continued to stand in front of her.
Professor Johnson was confused. She didn’t want to seem rude, but she was frustrated and impatient because she had a lot of work to do, and Tomiko wasn’t asking any specific question. Finally, Professor Johnson asked Tomiko if she would like a schedule of upcoming workshop to be offered. “ Yes”, replied Tomiko shyly with her head bowed, “ I would like that very much”
Tips for successful nonverbal communication