WELCOME TO OUR CLASS !
UNIT4:THE MASS MEDIA
SKILLS
READING
I. Warm-up
1. Put the words / phrases in three groups

I. Warm-up
Act 1:




















The mass media:
- News programmes - Reality shows
Instant messaging - Leaflets
Email - Websites
Dramas - Newspapers
Data sharing - Books
Social networking - Magazines
Documentary
Period 31st : Unit 4: The mass media
Reading
Mass media forms
Objectives: skimming and scanning a passage for general ideas and
specific information, and learning additional vocabulary and
information related to the history and forms of Mass media.

II. Pre-reading
2. Read the text and choose the best heading.



I. Warm-up
Act 1:
II. Pre-reading
Act 2:




















Unit 4
Reading
The history of print media
Forms of mass media
The advent of the Digital Media Age
Means of mobile communication
b. Forms of mass media
III. While – reading
3. Match each of the words with its meaning
Unit 4
Reading
1. audience (n)
/ˈɔːdiəns/
2. broadcast (v-irr)
/ˈbrɔːdkæst/
3. advert (n)
/ˈædvɜːrt/
4. the masses (n)
/mæsiz /
5. emerge (v)
/iˈmɜːrdʒ/
6. advent (n)
/ˈædvent/
a. appear; begin to be known or noticed
b. the ordinary people in society who are not leaders or
who are considered to be not very well educated
c. the people who watch or listen to a particular
programme (a play, concert, talk, ect.)
d. send out programmes on TV or radio
e. the time when something first begins to be widely used
f. a notice, picture or film telling people about a product, job or service

III. While -reading
4. Read the text decide if the statements are T/F/NG.







I. Warm-up
Act 1:
II. Pre-reading
Act 2:
III. While
Act 3:
Act 4:




















Unit 4
Reading
Mobile phones and the Internet are the only forms
of mass media.
2. The role of mas media is to entertain, amuse, inform,
educate and unite people.
3. The mobile phone is regarded as a unique means
of communication.
4. People nowadays prefer instant messaging and social
networking to email.
5. Only digital media have influenced people’s lives
and society.
F
T
F
T
NG

IV. After-reading
5. Discussing : Talk about the forms of mass media that
you use every day.









I. Warm-up
Act 1:
II. Pre-reading
Act 2:
III. While
Act 3:
Act 4:
IV. After
Act 5:




















Unit 4
Reading
Forms of mass media
Recordings
Print
Cinema
Radio
The internet
Television
The mass media I prefer is the internet because of some reasons.
 First, it is considered as the most useful mass media 
in my opinion.  It can be used for lots of purposes like searching information for your homework or other useful things
Second, You also can use it for chatting with your friends or searching music and movies and download them, sometimes I use it for chatting with my friends through Facebook or twitter in the evening ,it’s really great!
However, the internet can also be dangerous since a virus can infect your digital device and break it so you should save a good anti-virus for yours. it can also damage your eyes and create an addiction, so we must use it wisely.
THANK YOU FOR YOUR ATTENTION !
BEST WISHES!