Unit 4: THE MASS MEDIA

Skills : Reading-Mass media forms
-- group2--

The mass media
Vocabulary
Diversify (v) /daɪˈvɜːsɪfaɪ/ : làm đa dạng
amuse (n) /əˈmjuːz/ : giải trí
classify (v) /ˈklæsɪfaɪ/ : phân loại
adapt (v) /əˈdæpt/ : thích nghi, phù hợp
collaborate /kəˈlæbəreɪt/ : hợp tác
personalize /ˈpɜːsənəlaɪz/ : cá nhân hóa
broadcast /ˈbrɔːdkɑːst/ : phát sóng
emerge (v) /ɪˈmɜːdʒ/: xuất hiện
advert (n) /`ædvə:t/ : quảng cáo
audience (n) /`ɔ:djəns/ : khán giả




1. Work in pairs. Put the words and phrases related to the mass media in three groups: print, television and the Internet. Use a dictionary to look up unfamiliar words.
Television
news programmes, dramas, reality shows, documentaries


The Internet
email, websites, instant messaging, data sharing, social networking

Print
books, magazines, leaflets, newspapers
The mass media
Emails
Websites
Dramas
Books
Newspapers
Instant messaging
News programmes
Reality shows
Leaflets
Data sharing
Social networking
Magazines
Documentaries
2. Quickly read the text and choose the best heading.

a. The history of print media

b. Forms of mass media

c. The advent of the Digital Media Age

d. Means of mobile communication

3. Match each of the following words with its meaning. Use a dictionary if necessary.
4. Read the text again. Decide if the following statements are true (T), false (F), or not given (NG). Tick the correct box.
5. Work in pairs. Tell each other about the forms of mass media that you use every day. Explain how you benefit from using them.
the forms of mass media that I use everyday: TV, mobile phone, Internet, social networking...
Benefit: to entertain, amuse, inform, educate and unite others.
THANK YOU FOR YOUR ATTENTION !
BEST WISHES !