THE MASS MEDIA
I. WARM-UP
Thursday, July 5th , 2018
UNIT 4: THE MASS MEDIA
LESSON 3: READING
(Page 50 - 51)
OBJECTIVES:
- Skimming and scanning a passage for general ideas and specific information

- Learning additional vocabulary and information related to the history and forms of Mass media.
MASS MEDIA FORMS
chương trình tin tức / thời sự
chia sẻ dữ liệu
tờ rơi
chương trình thực tế
tin nhắn tức thời/ nhanh
New vocabulary:
News programmes
Data sharing
Leaflets
Reality shows
Instant messaging
MASS MEDIA FORMS
II. PRE-READING
1. Work in pairs. Put the words/phrases related to the mass media in three groups.
News programmes
Reality shows
Instant messaging
Leaflets
Data sharing
Email
Websites
Dramas
Newspapers
Books
Social networking
Magazines
Documentaries
Books
Magazines
Leaflets
Newspapers
News programmes
Dramas
Reality shows
Documentaries
Email
Websites
Social networking
Instant messaging
Data sharing
2, Quickly read the text and choose the best heading.
The history of print media
Forms of mass media
The advent of the Digital Media Age
Means of mobile communication
b. Forms of mass media
3. Match each of the words with its meaning
a. audience (n)
/ˈɔːdiəns/
b. broadcast (v)
/ˈbrɔːdkæst/
c. advert (n)
/ˈædvɜːrt/
d. the masses (n)
/mæsiz /
e. emerge (v)
/iˈmɜːrdʒ/
f. advent (n)
/ˈædvent/
1. appear; begin to be known or noticed
2. the ordinary people in society who are not leaders or who are considered to be not very well educated
3. the people who watch or listen to a particular
programme (a play, concert, talk, ect.)
4. send out programmes on TV or radio
5. the time when something first begins to be widely used
6. a notice, picture or film telling people about a product, job or service
1
2
3
4
5
6
7
8
a. audience (n)
/ˈɔːdiəns/
3. the people who watch or listen to a particular programme (a play, concert, talk, ect.)
b. broadcast (v)
/ˈbrɔːdkæst/
4. send out programmes on TV or radio
c. advert (n)
/ˈædvɜːrt/
6. a notice, picture or film telling people about a product, job or service
d. the masses (n)
/mæsiz /
2. the ordinary people in society who are not leaders or who are considered to be not very well educated
e. emerge (v)
/iˈmɜːrdʒ/
1. appear; begin to be known or noticed
f. advent (n)
/ˈædvent/
5. the time when something first begins to be widely used
III. WHILE -READING
4. Read the text again. Decide if the following statements are true (T), false (F), or not given (NG). Tick the correct box.





Forms of mass media
Which / prefer? Why / use it?

When / use it? What / use it for?

How often? How / to get benefits?
Print
Radio
Cinema
Recordings
Television
The internet
IV. POST-READING
5. Work in pairs. Talk about the forms of mass media that you use every day. Explain how you benefit from using them.
V. CONSOLIDATION
You now can understand the different forms of mass media and their roles.

You’ve enlarge your vocabulary related to the topic and improve your reading skills of skimming for general ideas and scanning for specific information.

HOMEWORK


1. Learn by heart all the expressions in the lesson.

2. Write a short paragraph of the mass media that you use every day.

3. Prepare for the next lesson
SPEAKING : advantages and disadvantages of using social networking.