Unit 7
The world of mass
media
lesson 3: reading
Subtitle

 Do you think that digital media can
replace traditional media? Why/Why
not
▪ Yes, I believe digital media can replace traditional media
completely. Digital platforms are faster, more convenient,
and cost-effective. Young people today prefer getting news
from social media and online sources rather than newspapers
or TV. With internet access becoming more widespread,
digital media will eventually dominate the market.
▪ No, I don't think digital media can completely replace
traditional media. Many elderly people still rely on
newspapers and radio for daily news. Traditional media is
more trustworthy and provides verified information.
Additionally, not everyone has access to smartphones or
internet, especially in rural areas where traditional media
remains essential.

▪ I think both digital and traditional media will coexist
rather than one replacing the other. Each type serves
different purposes and audiences. Digital media is great
for instant updates and interactive content, while
traditional media offers reliability and reaches people
without internet access. The future likely holds a
balanced combination of both.

2. Read the article. Match the
highlighted words with their meaning
▪ DEBATE CORNER
▪ Digital media is any form of media that is created, viewed, and distributed via electronic devices.
Examples of digital media include websites, social media, videos, video games, digital advertising,
software, and electronic books. With the development of technology and smart devices in recent
years, digital media saw a sharp rise. This raises the question of whether digital media will replace
traditional media such as printed newspapers, broadcast TV, and radio. Below are two opinion pieces
sent to our Debate Corner this week.Nowadays, it is much easier and more convenient to access
information via digital media. Most digital content is also freely accessible. All it takes is a few clicks,
and you can read the latest news, watch videos, or see online adverts. In addition, digital media forms
are more interactive. For example, customers can provide instant feedback, which can be used to
solve any problems. In return, almost every organisation can reach its target customers easily via
digital media. Furthermore, digital media is more flexible since information can be updated easily and
frequently. By contrast, articles in printed newspapers or adverts on TV cannot be changed
immediately. With more than 75 million social media users in Viet Nam and the number is increasing,
it will not be long before traditional media becomes a thing of the past. - Minh Quang
▪ Digital media is very convenient, but its strengths are also its own weaknesses. Since anyone with
access to computers and the Internet can post or share information online, it raises the question of
how credible it is. On the other hand, traditional media offers information from reliable sources that
are fact-checked. Moreover, let us not forget that digital media relies on the Internet and smart
devices to work well. There are still remote or disadvantaged areas in Viet Nam where access to
technology is limited or too expensive. Many people also still struggle with technology. So although
digital media is on the rise, traditional media such as printed newspapers, broadcast TV, and radio is
here to stay. – Pham Hoa

1. distributed

a. that can be trusted or
believed

2. accessible

b. that allows information to be
passed continuously and in both
directions between different
devices or us

3. interactive

that can be reached, used, seen,
etc.

4. credible

.

C.

d. given to a large number
of people

. Read the article again. Write Q next to Quang's
opinion, H next to Hoa's opinion, and N if it is
not their opinion.

1. Digital media will replace traditional media in our country soon.
2. Digital media will replace traditional media, but that won't be soon.
3. Traditional media will become more accessible in the future.
▪ 4. Both traditional and digital media will be in use in the future.
▪ 5. The future is uncertain for both traditional and digital media.

4. Read the article again. Choose
the correct answers.
▪ 1. What are the three main reasons that Quang gives to support his view?(Circle THREE
correct choices)A. All digital media content is free to use.B. Digital media can be
accessed easily.C. Information on digital media can be updated many times.D. Users
can interact with content and post opinions on digital media.E. Customers are more
flexible online.2. Why does Quang mention the fact that many organisations can reach
its customers via digital media?A. To prove that advertisements on digital media are
highly accessible.B. To suggest that customers can interact well on digital media.C. To
show that digital media allows interaction between both sides.D. To prove that digital
media forms are easier to use than traditional ones.3. What are the three main reasons
that Hoa gives to support her view?(Circle THREE correct choices)A. Information on
digital media cannot always be trusted.B. The government only supports the use of
traditional media.C. People in areas with limited access to technology still use
traditional media.D. Not everyone is comfortable with technology.E. Traditional media
forms are friendlier to users than digital ones.4. Why does Hoa say 'here to stay' in her
opinion piece?A. To show that digital media will only continue to be used in her
country.B. To confirm her opinion that traditional media has become a part of life and
will continue to be popular.C. To emphasise that printed newspapers can easily be sent
to remote places.D. To state her opinion that digital media is on the rise.Xem thêm tại:
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1. What are the three main reasons that Quang gives to support his view?
(Circle THREE correct choices)
▪

A. All digital media content is free to use.

▪

B. Digital media can be accessed easily.

▪

C. Information on digital media can be updated many times.

▪

D. Users can interact with content and post opinions on digital media.

▪

E. Customers are more flexible online.

▪

2. Why does Quang mention the fact that many organisations can reach its customers via digital
media?

▪

A. To prove that advertisements on digital media are highly accessible.

▪

B. To suggest that customers can interact well on digital media.

▪

C. To show that digital media allows interaction between both sides.

▪

D. To prove that digital media forms are easier to use than traditional ones.

3. What are the three main reasons that Hoa gives to support her view?
(Circle THREE correct choices)
A. Information on digital media cannot always be trusted.
B. The government only supports the use of traditional media.
C. People in areas with limited access to technology still use traditional media.
D. Not everyone is comfortable with technology.
E. Traditional media forms are friendlier to users than digital ones.
4. Why does Hoa say 'here to stay' in her opinion piece?
A. To show that digital media will only continue to be used in her country.
B. To confirm her opinion that traditional media has become a part of life and will continue to be popular.
C. To emphasise that printed newspapers can easily be sent to remote places.
D. To state her opinion that digital media is on the rise.