G LOBA L S UCCESS 12

UNIT 7.
THE WORLD OF
MASS MEDIA
LESSON 3

LESSON 3

READING

WARM UP: Board race
PRE-READING
• Task 1: Discuss the questions.
• Vocabulary
WHILE-READING
• Task 2: Match each word with its meaning.
• Task 3: Decide the person who raises the opinion.
• Task 4: Choose the correct answers.
POST-READING: Task 5: Discussion.
CONSOLIDATION
• Wrap-up
• Homework

WARM-UP

BOARD RACE
- Work as 2 groups.
- Take turns to write all traditional and digital media
forms in 2 minutes.
- If the answer is correct  one point.
- The group with higher score will be the winner.

WARM-UP

VIDEO 1

PRE-READING
1 Read the first section of the article. discuss
the following questions.

Do you think that digital media can replace traditional media?
Why/Why not?

PRE-READING

convenient (adj)

/kənˈviːniənt/
useful, easy or quzzzick to do; not causing
problems

PRE-READING

flexible (adj)
/ˈfleksəbl/
able to change to suit new
conditions or situations

WARM-UP

VIDEO 2

PRE-READING

reliable (adj)

/rɪˈlaɪəbl/
that can be trusted to do something
well; that you can rely on

PRE-READING

fact-check (v)
/ˈfækt tʃek/

to investigate an issue in order to check
that the facts are given correctly

PRE-READING

struggle (v)
/ˈstrʌɡl/
to try very hard to do something
when it is difficult or when there
are a lot of problems

WARM-UP

VIDEO 3

Form

1. convenient
(adj)

Pronunciation

Meaning

/kənˈviːniənt/ useful, easy or quick to do; not causing
 
problems 

2. flexible (adj)

/ˈfleksəbl/
 

able to change to suit new conditions or
situations

3. reliable (adj)

/rɪˈlaɪəbl/
 

that can be trusted to do something well;
that you can rely on

4. fact-check
(v)
5. struggle (v)

/ˈfækt tʃek/
 

to investigate an issue in order to check that
the facts are given correctly

/ˈstrʌɡl/
 

to try very hard to do something when it is
difficult or when there are a lot of problems

Digital media is any form of media that is created, viewed, and distributed via electronic devices. Examples of digital
media include websites, social media, videos, video games, digital advertising, software, and electronic books. With
the development of technology and smart devices in recent years, digital media saw a sharp rise. This raises the
question of whether digital media will replace traditional media such as printed newspapers, broadcast TV, and
radio. Below are two opinion pieces sent to our Debate Corner this week.
Nowadays, it is much easier and more convenient to access
information via digital media. Most digital content is also
freely accessible. All it takes is a few clicks, and you can
read the latest news, watch videos, or see online adverts. In
addition, digital media forms are more interactive. For
example, customers can provide instant feedback, which
can be used to solve any problems. In return, almost every
organisation can reach its target customers easily via
digital media. Furthermore, digital media is more flexible
since information can be updated easily and frequently. By
contrast, articles in printed newspapers or adverts on TV
cannot be changed immediately. With more than 75 million
social media users in Viet Nam and the number is
increasing, it will not be long before traditional media
becomes a thing of the past. (Minh Quang)

Digital media is very convenient, but its strengths
are also its own weaknesses. Since anyone with
access to computers and the Internet can post or
share information online, it raises the question of
how credible it is. On the other hand, traditional
media offers information from reliable sources that
are fact-checked. Moreover, let us not forget that
digital media relies on the Internet and smart
devices to work well. There are still remote or
disadvantaged areas in Viet Nam where access to
technology is limited or too expensive. Many people
also still struggle with technology. So although
digital media is on the rise, traditional media such
as printed newspapers, broadcast TV, and radio is
here to stay. (Pham Hoa)

WARM-UP

VIDEO 4

WHILE-READING
1 Work in pairs. Read the first section of the article. Discuss the
following questions:

Do you think that digital media can replace traditional media? Why/Why not?
• Digital media is any form of media that is created, viewed, and distributed via
electronic devices. Examples of digital media include websites, social media,
videos, video games, digital advertising, software, and electronic books. With
the development of technology and smart devices in recent years, digital
media saw a sharp rise. This raises the question of whether digital media will
replace traditional media such as printed newspapers, broadcast TV, and
radio. Below are two opinion pieces sent to our Debate Corner this week.

WHILE-READING
1 Work in pairs. Read the first section of the article. Discuss the
following questions:

Do you think that digital media can replace traditional media? Why/Why not?
Example: The fact that not everyone has access to the internet or smart gadgets
makes me believe that digital media cannot completely replace
conventional media. In some places, traditional media can guarantee a
larger audience reach. Additionally, compared to the abundance of "fake
news" online, conventional media frequently employs stronger factchecking, making it a more trustworthy source of information.

WHILE-READING
2 Match the highlighted words with their
meanings.
1 distributed
2accessible
3 interactive
4 credible

that can be trusted or
a
believed
that allows information to be
bpassed continuously and in
both
directions
between
different devices or users
that can be reached, used,
c
seen, etc.
given to a large number of
d
people

WARM-UP

VIDEO 5

WHILE-READING
3

Write Q next to Quang's opinion, H next to Hoa's opinion, and N if it
is not their opinion.

1. Digital media will replace traditional media in our country soon.

______
Q

2. Digital media will replace traditional media, but that won't be soon.

N
______

3. Traditional media will become more accessible in the future.

N
______

4. Both traditional and digital media will be in use in the future.

H
______

5. The future is uncertain for both traditional and digital media.

______

N

WHILE-READING
4 Read the article again. Choose the correct
answers.

1. What are the three main reasons that Quang gives to
support his view? (Circle THREE correct choices)
A. All digital media content is free to use.
B. Digital media can be accessed easily.
C. Information on digital media can be updated many times.
D. Users can interact with content and post opinions on
digital media.
E. Customers are more flexible online.

1
B.

What are the three main reasons that Quang gives
to support his view? (Circle THREE correct choices)
Digital media can be accessed
easily

Paragraph 2, line 3-4: “Most digital content is also freely
accessible”.

C.

Information on digital media can be updated
many times.

Paragraph2,line 12-14: “Furthermore, digital media is more
flexible since information can be updated easily and

D.

frequently”.

Users can interact with content and post
opinions on digital media.

Paragraph 2,line 6-9: “In addition, digital media forms are more
interactive. For example, customers can provide instant
feedback, which can be used to solve any problems”.

WHILE-READING
4 Read the article again. Choose the correct

answers.
2. Why does Quang mention the fact that many organisations can
reach its customers via digital media?
A. To prove that advertisements on digital media are highly
accessible.
B. To suggest that customers can interact well on digital media.
C. To show that digital media allows interaction between both
sides.
D. To prove that digital media forms are easier to use than
traditional ones.

2

Why does Quang mention the fact that many
organisations can reach its customers via digital
media?

A To prove that advertisements on digital media
.
are highly accessible.
B. To suggest that customers can interact
well on digital media.
C.
To show that digital media allows
interaction between both sides.
D.To prove that digital media forms are
easier to use than traditional ones.
Paragraph 2,line 10-12:”In return, almost
every organisation can reach its target
customers easily via digital media.
Furthermore, digital media is more flexible
since information can be updated easily and

WHILE-READING
4 Read the article again. Choose the correct

answers.
3. What are the three main reasons that Hoa gives to support her
view? (Circle THREE correct choices)
A. Information on digital media cannot always be trusted.
B. The government only supports the use of traditional media.
C. People in areas with limited access to technology still use
traditional media.
D. Not everyone is comfortable with technology.
E. Traditional media forms are friendlier to users than digital ones.

3

What are the three main reasons that Hoa gives to
support her view? (Circle THREE correct choices)

A Information on digital media cannot always
be trusted.
. Paragraph 3,line 3-6:“Since
anyone with access to computers
and the Internet can post or share information online, it raises

C.

the question of how credible it is”.

People in areas with limited access to
technology still use traditional media.
Paragraph 3, line 11-15:“There are still remote or
disadvantaged areas in Viet Nam where access to

D
.

technology is limited or too expensive”.

Not everyone is comfortable with
Paragraph 3,line technology.
14-15:“Many people also still struggle with
technology”.

WHILE-READING
4 Read the article again. Choose the correct

answers.
4. Why does Hoa say ‛here to stay' in her opinion piece?
A. To show that digital media will only continue to be used in her
country.
B. To confirm her opinion that traditional media has become a
part of life and will continue to be popular.
C. To emphasise that printed newspapers can easily be sent to
remote places.
D. To state her opinion that digital media is on the rise.

4

Why does Hoa say 'here to stay' in her opinion piece?

A To show that digital media will only continue to be used
in her country.
.
To confirm her opinion that traditional media has
B
. become a part of life and will continue to be popular.
C. To emphasize that printed newspapers can easily be
sent to remote places.

D
.

To state her opinion that digital media is
on the rise
Paragraph 3, 4 last line: “So although digital media is
on the rise, traditional media such as printed
newspapers, broadcast TV, and radio is here to stay”.

POST-READING
5 Work in pairs. Discuss the following
questions.

After
reading the
article, who
do you agree
with, Hoa or
Quang?

Quiz
time
LET'S
PLAY

Quiz
time
LET'S
PLAY

Rules
• There are 6 boxes from 1
to 6.
• You can pick any number
and there will be a surprise
after each choice

Are you
ready?

1

2

3

4

5

6

Multiple choice
1.Millions of TV ______ are tuning in to the
special New Year's Eve programme tonight.

A. viewers

B. readers

C. listeners

D. spectator

Multiple choice
2. _____ news stories often come from websites designed
to change people's perception of real events and facts.
_

A. False

B. Wrong

C. Fake

D. Unreal

Multiple choice
3.Guess the word

_ _ _ _ _ _ _ _ _ _ _  (n)

Multiple choice
3.Guess the word

L o u d s p e a k e r 
(n)

LUCKY 
GUY!

Multiple choice
5. Choose word with the closest meaning to
"credible"
_

A. Susceptible

B. Congenital

C. Reliable

D. Unconvincing

Multiple choice
6.Some singers are ______ popular
that their tours sell out in minutes.
A. very

B. too

C. such

D. so

Thank you for
playing

CONSOLIDATIO
N
1 Wrap-up

What have you learnt today?
• Some lexical items about traditional and digital
media
• Reading skills for general ideas and for specific
information about traditional and digital media

CONSOLIDATION
2 Homework
• Do exercises in the workbook.
• Prepare for Lesson 4.

G LO B A L S U C C E SS 1 2

D
O
O
G BYE!