G LOBA L S UCCESS 12

UNIT 7.
THE WORLD OF
MASS MEDIA
LESSON 4

LESSON 4

SPEAKING
WARM-UP: Solve the puzzle

CONTROLLED PRACTICE
• Task 1: Discuss and complete the table.
• Vocabulary
LESS-CONTROLLED PRACTICE
• Task 2: Discuss the most suitable type of media.
• Task 3: Report the discussion.
CONSOLIDATION
• Wrap-up
• Homework

WARM-UP

WARM-UP

VIDEO 1

Solve the puzzle
• Work as two groups.
• There are four questions, the
answers of which provide four clues
for the key word.
• Choose and answer the question.
• If you have a correct answer 🡺 one
point.
• If a team can guess the key word 🡺
5 points.
• The team with more points is the
winner.

ngu
ye\
Do
wnl
oad
s\

SOLVE THE PUZZLE
PUZZLE

SOLVE THE
PUZZLE

ANSWER

0
1
0
4
0
7

0
2
0
5
0
8

0
3
0
6
0
9

MASS MEDIA

WARM-UP

VIDEO 2

SOLVE THE
PUZZLE

QUESTION:

It's an international computer network connecting other
networks and computers that allows people to share
information around the world.
What is it?

A. INTERNET

B. TELEVISION

C. RADIO

D. PRINTED NEWSPAPER

0
1

SOLVE
SOLVE THE
THE
PUZZLE
PUZZLE

THAT'S RIGHT

SOLVE THE
PUZZLE

OH NO! YOU'RE
WRONG

WARM-UP

VIDEO 3

SOLVE THE PUZZLE
PUZZLE

QUESTION:

It's a set of large printed sheets of paper containing news,
articles, advertisements, etc. and published every day or
every week.
What is it?

A. MAGAZINE

B. PRINTED NEWSPAPER

C. INTERNET

D. EMAIL

0
2

SOLVE
SOLVE THE
THE
PUZZLE
PUZZLE

THAT'S RIGHT

SOLVE THE PUZZLE
PUZZLE

OH NO! YOU'RE
WRONG

WARM-UP

VIDEO 4

SOLVE THE
PUZZLE

QUESTION:
It's a piece of equipment used for listening to
programmes that are broadcast to the public.
What is it?

A. EMAIL

B. RADIO

C. INTERNET

D. POSTER

0
3

SOLVE
SOLVE THE
THE
PUZZLE
PUZZLE

THAT'S RIGHT

SOLVE THE
PUZZLE

OH NO! YOU'RE
WRONG

WARM-UP

VIDEO 5

SOLVE THE PUZZLE
PUZZLE

QUESTION:

It's an art form and media that uses moving images
combined with sound to tell stories, express ideas, or
provide information.
What is it?

A. TELEVISION

B. FILM

C. RADIO

D. NEWSPAPER

0
4

SOLVE
SOLVE THE
THE
PUZZLE
PUZZLE

THAT'S RIGHT

SOLVE THE
PUZZLE

OH NO! YOU'RE
WRONG

SOLVE THE
PUZZLE

QUESTION:

It's a digital audio file that is available on the Internet and
users can download to listen on devices such as
computers, phones, tablets,...
What is it?

A. RADIO

B. PODCAST

C. MAGAZINE

D. INTERNET

0
5

SOLVE
SOLVE THE
THE
PUZZLE
PUZZLE

THAT'S RIGHT

SOLVE THE
PUZZLE

OH NO! YOU'RE
WRONG

SOLVE THE PUZZLE
PUZZLE

QUESTION:

It's a method of exchanging digital messages between
people using electronic devices, such as computers,
smartphones, and tablets.
What is it?

A. FILM

B. EMAIL

C. PRINTED NEWSPAPER

D. PODCAST

0
6

SOLVE
SOLVE THE
THE PUZZLE
PUZZLE

THAT'S RIGHT

SOLVE THE
PUZZLE

OH NO! YOU'RE
WRONG

SOLVE THE
PUZZLE

QUESTION:

It's a piece of electrical equipment with a screen on which
you can watch programmes with moving pictures and
sounds.
What is it?

A. FILM

B. TELEVISION

C. RADIO

D. MAGAZINE

0
8

SOLVE
SOLVE THE
THE PUZZLE
PUZZLE

THAT'S RIGHT

SOLVE THE
PUZZLE

OH NO! YOU'RE
WRONG

UNIT 7

The world
of mass
media

CONTROLLED PRACTICE
1 Discuss the different types of mass media. Make notes
in the table below.

Television
Printed
newspapers
Leaflets and
brochures
Emails
Social media

Cost of creating content
and advertising on it

Presentation
style

Audience and
publicity

Reliable sources/
credible content

Very high

Audio and
visual

Very large

Generally
reliable/ credible

 

Cost of creating Presentation style Audience and
content and
publicity
advertising on it

Reliable sources /
credible content

Television

Very high

Audio and visual Very large

Generally reliable/
credible

Print
newspapers

Generally high

Visual only

Large

Generally reliable/
credible

Leaflets and
brochures

Not very high

Visual only

Medium

Depends

Emails

Free

Audio and visual Large

Not very reliable/
credible

Audio and visual Very large

Not very reliable/
credible

Social media Medium

VOCABULARY

leaflet (n)
/ˈliːflət/
a printed sheet of paper or a few printed
pages that are given free to advertise or
give information about something

VOCABULARY

brochure (n)
/ˈbrəʊʃə(r)/
a small magazine or book containing
pictures and information about
something or advertising something

VOCABULARY

promotion (n)

/prəˈməʊʃn/
activities done in order to increase
the sales of a product or service; a set
of advertisements for a particular
product or service

VOCABULARY

cyberbullying (n)
/ˈsaɪbəbʊliɪŋ/
the activity of using messages on
social media, emails, text messages,
etc. to frighten or upset somebody

Form

Pronunciation

Meaning

/ˈliːflət/
 

a printed sheet of paper or a few printed pages that
are given free to advertise or give information about
something

2. brochure (n)

/ˈbrəʊʃə(r)/
 

 a small magazine or book containing pictures and
information about something or advertising
something

3. promotion
(n)

/prəˈməʊʃn/
 

activities done in order to increase the sales of a
product or service; a set of advertisements for a
particular product or service

4.
cyberbullying
(n)

/ˈsaɪbəbʊliɪŋ/ the activity of using messages on social media,
 
emails, text messages, etc. to frighten or upset
somebody

1. leaflet (n)
 

LESS-CONTROLLED
PRACTICE
Discuss the following situations and decide on the most suitable type of
2 media to use in each situation. Provide reasons for your choice.

1. Your school's music club is organising a small concert. You want
to promote the event and expect an audience of 30-50 people.
Example:
A: I think we should write an event promotion email and send it to 100 people. I
assume 30 per cent of them will show some interest.
B: Email is free of charge, but many people think email advertising or marketing is
not credible. So I'm afraid they won't pay much attention to email messages.
C: How about promoting it on social media? We can choose several social networks
and create an event page for each one.

LESS-CONTROLLED
PRACTICE
Discuss the following situations and decide on the most suitable type of
2 media to use in each situation. Provide reasons for your choice.

2. Your school's social awareness club wants to raise awareness of
cyberbullying among teenagers. You have some information and
videos you want to share with as many students at your school as
possible.
3. Your charity club is collecting books and winter clothes for
children in disadvantaged areas. You want to inform as many
people as possible about the activity.

LESS-CONTROLLED
PRACTICE
Report your answers to the whole class.

3 Vote for the best idea for each situation.

CONSOLIDATIO
N
1 Wrap-up

What have you learnt today?
• Practice talking about different mass media
types.

CONSOLIDATION
2 Homework
- Write a paragraph about the characteristics of
different mass media forms.
- Prepare for the next lesson – Listening.

G LO B A L S U C C E SS 1 2

D
O
O
G BYE!