Welcome to our
class

UNIT 1: THE GENERATION GAP
Lesson 1: Getting started

Warm up

Happy

Angry

Positive

Anxiety

Shout

Stress

Smile

Encourage

Conflict (n,v) a situation in which people, groups or
/ˈkɒnflɪkt/

countries disagree strongly or are
involved in a serious argument

Brand name (n)
  /ˈbrænd neɪm/
the name given to a product by the
company that produces it

Norm (n)
/nɔːm/

Break rules and norm: phá vỡ quy tắc
và chuẩn mực
/breik ru:l ænd nɔ:m/

standards of behaviour that are typical of or
accepted within a particular group or society

Afford(v)
/əˈfɔːd/

to have enough money to be able to
buy or do something

Independent (n)>
Impose (v)
/ɪmˈpəʊz/
to make somebody accept the same
opinions, wishes, etc. as your own

Act 1. Match the highlighted words in the text with the
definitions below.
1. have enough money to buy something

afford

2. make somebody accept the same opinions or ideas as you

impose

impose

3. the name given to a product by the company that produces it

brand
name

4. standards of behavior that are typical or accepted within a
particular group or society

norms

5. situations in which people are involved in a serious disagreement
or argument

conflicts

Task 1. You are going to read a text about the conflicts between parents and
their teenage children. Which of the following do you think you may find in
the text?
a. parents and children having different tastes in music.
b. parents' strong opinions about everything related to their children.
c. children's objection to the way their parents treat them like small kids.
d. parents' objection to their children's clothes.
e. parents' expectations of their children's better use of free time.
f.

parents' strong views about their children's education and future jobs.

Task 2. Read the text quickly and check your predictions in task 1. 
Throughout history, there have always been conflicts between parents and their teenage children. Here are some
of the main reasons and explanations.
No matter how old their teenage children are, most parents still treat them like small kids. As they try to help
their children to discover the surrounding world, parents strongly believe they know what is best for their
children. However, as children grow up, they want to be more independent, create their own opinions, and make
their own decisions. They don't feel comfortable when their parents still keep treating them like little kids.
One common area of conflict is the clothes children want to wear. Parents may think that these clothes break
rules and norms of society, or distract them from schoolwork. What is more, some teens want expensive brand
name clothes, which can lead to a financial burden on their parents because many cannot afford the high prices.
Another source of conflict is the way children spend their free time. Parents may think that their children should
spend their time in a more useful way rather than playing computer games or chatting online. But children do not
always see things the way their parents do.
Conflicts also arise from different interests between parents and their children. Some parents may try to impose
their choices of university or career on their children regardless of their children's preferences. Actually, the list
of conflicts seems to be endless. Open communication can really help to create mutual trust and understanding
between parents and their teenage children.

Answer key
a. parents and children having different tastes in music.
b. parents' strong opinions about everything related to their children.
c. children's objection to the way their parents treat them like small kids.
d. parents' objection to their children's clothes.
e. parents' expectations of their children's better use of free time.
f. parents' strong views about their children's education and future jobs.

Task 4. Read the text carefully. Answer the following questions.
1. Why do most parents still treat their teenage children like small kids?
 Because they strongly believe they know what is best for their children.
2. What do children want to be and do as they grow up?
 They want to be more independent, create their own opinions, and make their own
decisions.
3. Why are parents concerned about the clothes their teenage children want to wear?
 They are worried because these clothes may break rules and norms of society, or distract
them from schoolwork.
4. How do parents want their children to spend their free time?
 They want their children to spend their time in a more useful way.
5. Do all parents let their children choose a university and career?
 No, some of them try to impose their choises of university or career on their children.

Task 5. Do you often get into conflicts with your
parents? What conflicts ?
Friends

Appearance

Clothes

Love

Conflicts

Housework

Schoolwork

- Learn new words by heart

They want to be more independent, create their
- Learn and
own opinions,
their
own decisions.
the make
conflict
between
parents
children
They are
worriedand
because
these clothes may
break rules and norms of society, or distract
Prepare:
SPEAKING (page 11)
them- from
schoolwork.

Task 5. Read the conversation again and find verbs
used to express duty, obligation, advice, or lack of
obligation.
• Opinion & advice.

• Duty & obligation:
• Lack of obligation:

should and ought to
(in positive and negative forms.)
must and have to.
(not)have to,(not) need to

=> MODAL VERB

Task 6. Work in pairs. Ask and answer the following
questions.
1. Are you part of a nuclear or an extended family?
I am part of a nuclear / an extended family.
2. What do you like and dislike about your type of family?
I like/ dislike …………………

Homework
• Learn vocabulary by heart.
• Write exercise 6 in your notebook at home
• Prepare the next lesson: Compound noun

20

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客户需求持续为客户创造长期价值

客户需求持续为客户创造长期价值

客户需求持续为客户创造长期价值

进而成就客户

进而成就客户

进而成就客户

第一步

第二步

第三步

第四步

第五步

第六步

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理解公司的整体目标

上下级目标统一

完备技能和授权

督促目标的执行

我们坚持以客户为中心，快速响应

我们坚持以客户为中心，快速响应

我们坚持以客户为中心，快速响应

我们坚持以客户为中心，快速响应

客户需求持续为客户创造长期价值

客户需求持续为客户创造长期价值

客户需求持续为客户创造长期价值

客户需求持续为客户创造长期价值

进而成就客户

进而成就客户

进而成就客户

进而成就客户

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44%

44%

44%

67%
34%
44%

22%

22%

15%

33%

15%

一月

22%

二月

网页设计

Web 开发

三月

APP 开发

品牌建设

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