Unit 4: THE MASS MEDIA
SKILLS: READING
Mass media forms
Vocabulary:
News programmes
Data sharing
Leaflets
Reality shows
Instant messaging
1, Work in pairs. Put the words and phrases related to the mass media in three groups: print, television and the Internet. Use a dictionary to look up unfamiliar words.
chương trình tin tức / thời sự
chia sẻ dữ liệu
tờ rơi
chương trình thực tế
tin khẩn cấp
The mass media
Print
Television
The Internet
1, Work in pairs. Put the words and phrases related to the mass media in three groups: print, television and the Internet. Use a dictionary to look up unfamiliar words.
The mass media
Television: new programmes, dramas, reality shows, documentaries.
The Internet: email, websites, instant messaging, data sharing, social networking.
Print: books, magazines, leaflets, newspapers.
2, Quickly read the text and choose the best heading.
The history of print media
Forms of mass media
The advent of the Digital Media Age
Means of mobile communication
b. Forms of mass media
3, match each of the following words with its meaning. Use a dictionary if necessary.
Vocabulary:
Audience (n)
Broadcast (v)
Advert (n)
The masses
Emerge (v)
Advent (n)
khán giả
phát thanh, truyền hình
tờ / mục quảng cáo
quần chúng nhân dân
nhô lên / nổi lên
sự xuất hiện
3, MATCH EACH OF THE FOLLOWING WORDS WITH ITS MEANING. USE A DICTIONARY IF NECESSARY.
a, audience (n)
b, broadcast (v)
e, emerge (v)
c, advert (n)
d, the masses
f, advent (n)
1, appear; begin to be known or noticed
2, the ordinary people in society who are not leaders or who are considered to be not very well educated
3, the people who watch or listen to a particular programme (a play, concert, talk, etc.)
4, send out programmes on TV or radio
6, a notice, picture or film telling people about a product, job or service
5, the time when something first begins to be widely used
4, Read the text again. Decide if the following statements are true (T), FALSE (F), OR NOT GIVEN (NG). TICK THE CORRECT BOX.
5, Work in pairs. Tell each other about the forms of mass media that you use every day. Explain how you benefit from using them.
THE END