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Unit 4. The mass media. Lesson 3. Reading

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Người gửi: Nguyễn Hồng Mơ
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English 12 – Unit 4: THE MASS MEDIA
Wednesday, October 28th , 2020
Presented by Ho Thi Kim Mong
WELCOME TO
TAM NGAI UPPER SECONDARY SCHOOL
- CLASS 12A4
Let`s enjoy a play presented by group 3
I. WARM UP
English 12 – Unit 4: THE MASS MEDIA
Wednesday, October 28th , 2020
Skill: Reading

MASS MEDIA FORMS
II. PRE-READING
1. Work in pairs. Put the words/phrases related to the mass media in three groups. Use a dictionary to look up unfamiliar words.
Books
Magazines
Leaflets
Newspapers
News programmes
Reality shows
Dramas
Documentaries
Websites
Email
Social networking
Instant messaging
Data sharing
2. Match each of the words with its meaning. Use a dictionary if necessary.
a. audience (n)
/ˈɔːdiəns/
b. broadcast (v)
/ˈbrɔːdkæst/
c. advert (n)
/ˈædvɜːrt/
d. the masses (n)
/mæsiz /
e. emerge (v)
/iˈmɜːrdʒ/
f. advent (n)
/ˈædvent/
1. appear; begin to be known or noticed
2. the ordinary people in society who are not leaders or who are considered to be not very well educated
3. the people who watch or listen to a particular
programme (a play, concert, talk, ect.)
4. send out programmes on TV or radio
5. the time when something first begins to be widely used
6. a notice, picture or film telling people about a product, job or service
III. WHILE – READING
1. The mass media are means of communication, such as books, newspapers, recordings, radio, movies, television, mobile phones and the Internet, that can reach a large audience.
2. Although the first printed books had appeared long before in China, the term ‘mass media ’ we use today was coined with the creation of print media, which started in Europe in the Middle Ages. This is also considered the first example of mass media due to the large number of readers then.
3. Since the mid-twentieth century, new technologies have been developed, which helped to diversify mass media and make them an inseparable part of our lives. The role of the mass media is not only to entertain and amuse the masses. Its most important role is to provide information and news about events in different parts of the world as they occur. Educating people about their rights and responsibilities is another function of mass media.
4. Until recently, mass media forms were classified into six categories according to the sequence of their advent: print, recordings, cinema, radio, television and the Internet. Each form has its own characteristic content types, creative artists and business models. In the early 21st century, with the explosion of mobile communication technology, the mobile phone has emerged as a new and unique media channel. Video and computer games have also developed into a mass media form.
5.The Internet and mobile communication is now the most popular means of receiving information and interacting with people through email, instant messaging, apps, search engines, blogs. social networks and other services. Most print and broadcast media have a presence on the web by having video adverts or Quick Response Codes (QR Codes) that link to specific websites.
6. Each form of mass media has had an important impact on society, for example, books have helped people to educate themselves while newspapers have recorded daily events. Magazines were the first visual medium before the advent of television, which together with radio, brought entertainment and news programmes into people`s homes. However, all these media had to change and adapt to the advent of the Internet and Digital Media Age. New digital media forms are more personal and social as they allow people to connect with each other, collaborate and share information and personalize their experiences.
3. Read the text again and choose the correct answers.
Which best serves as the title for the text?
The history of print media c. Means of mobile communication
The advent of the Digital Media Age d. Forms of mass media
2. When have new technologies been become an integral part of our lives?
a. the nineteenth century b. the early 21st century
c. the Middle Ages d. the mid-twentieth century
4. The word “they” in the last paragraph refers to_______?
a. forms of mass media b. new digital media forms
c. the internet users d. digital media age
3. The word “ unique” in paragraph 4 mostly means_________.
a. only b. modern c. special d. fancy
5. According to the passage, which of the following is TRUE?
a. Mobile phones and the Internet are the only forms of mass media.
b. The role of mass media is to entertain, amuse, inform, educate and unite people.
c. The mobile phone is regarded as a new means of communication.
d. People nowadays cannot send instant messaging through social networking or email.
4. Close your book. Read the passage and choose the word or phrase that best fits each of the numbered blanks.
The mass media are means of communication, such as books, newspapers, recordings, radio, movies, television, mobile phones and the Internet, that can ___(1)____a large audience.
Although the first printed books had appeared long before in China, the term ‘mass media ’ we use today was coined with the creation of print media, __(2)____started in Europe in the Middle Ages. This is also considered the first example of mass media ____(3)____the large number of readers then.
Since the mid-twentieth century, new technologies have been developed, which helped to diversify mass media and make them an ___(4)______part of our lives. The role of the mass media is not only to entertain and amuse the masses. Its most important role is to provide information and news about events in different parts of ___(5)______ world as they occur. Educating people about their rights and responsibilities is another function of mass media.

1. a. reach b. access c. transmit d. supply
2. a. that b. which c. who d. where
3. a. because b. although c. in spite of d. due to
4. a. inseparability b. inseparable c. inseparably d. inseparate
5. a. no article b. a c. the d. an
FORMS OF MASS MEDIA
IV. POST-READING
5. Work in groups. Talk about the forms of mass media that you use every day. Explain how you benefit from using them.
Group 2
Group 4
Group 5
Group 1

HOMEWORK


1. Learn by heart all the expressions in the lesson.

2. Write a short paragraph of the mass media that you use every day.

3. Prepare for the next lesson
SPEAKING : advantages and disadvantages of using social networking.
 
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