I. WARM-UP

THE MASS MEDIA

UNIT 4:

THE MASS MEDIA

LESSON 3: READING

(Page 50 - 51)

MASS MEDIA FORMS
OBJECTIVES:
- Skimming and scanning a passage for general ideas and
specific information
- Learning additional vocabulary and information related
to the history and forms of Mass media.

MASS MEDIA FORMS
New vocabulary:
1. News programmes
2. Data sharing
3. Leaflets
4. Reality shows
5. Instant messaging

chương trình tin tức / thời sự
chia sẻ dữ liệu
tờ rơi
chương trình thực tế
tin nhắn tức thời/ nhanh

II. PRE-READING

1. Work in pairs. Put the words/phrases related to the mass media

in three groups.

- News programmes

Print

- Reality shows
- Instant messaging
-

Leaflets
Data sharing
Email
Websites
Dramas

- Newspapers
- Books
- Social networking

The mass
media

Television

The
Internet

Books
Magazines
Leaflets

Print

Newspapers
News programmes

The mass
media

Television

Dramas
Reality shows
Documentaries
Email

The
Internet

Websites
Social networking
Instant messaging
Data sharing

2, Quickly read the text and choose the best heading.

a. The history of print media
b.
of of
mass
media
b.Forms
Forms
mass
media
c. The advent of the Digital Media Age
d. Means of mobile communication

3. Match each of the words with its meaning
a. audience (n)
/ˈɔːdiəns/

1. appear; begin to be known or noticed

b. broadcast (v)
/ˈbrɔːdkæst/

2. the ordinary people in society who are not
leaders or who are considered to be not very
well educated

c. advert (n)
/ˈædvɜːrt/

3. the people who watch or listen to a particular
programme (a play, concert, talk, ect.)

d. the masses (n)
/mæsiz /
e. emerge (v)
/iˈmɜːrdʒ/

4. send out programmes on TV or radio
5. the time when something first begins to be
widely used

f. advent (n)
/ˈædvent/

6. a notice, picture or film telling people about
a product, job or service

1

2

3

4

5

6

7

8

a. audience (n)
/ˈɔːdiəns/
3. the people who watch or listen to
a particular programme (a play,
concert, talk, ect.)

b. broadcast (v)
/ˈbrɔːdkæst/
4. send out programmes on TV or radio

c. advert (n)
/ˈædvɜːrt/
6. a notice, picture or film telling people
about a product, job or service

d. the masses (n)
/mæsiz /
2. the ordinary people in society who are
not leaders or who are considered to be
not very well educated

e. emerge (v)
/iˈmɜːrdʒ/
1. appear; begin to be known or noticed

f. advent (n)
/ˈædvent/
5. the time when something first begins
to be widely used

WORDS
a. audience (n)
khán giả

b. broadcast (v)

phát thanh, truyền hình

c. advert (n)

tờ / mục quảng cáo

MEANING
3. the people who watch or listen to a particular
programme (a play, concert, talk, ect.)
4. send out programmes on TV or radio
6. a notice, picture or film telling people about
a product, job or service

d. the masses (n)

2. the ordinary people in society who are not
quần chúng nhân dân
leaders or who are considered to be not very
well educated

e. emerge (v)

nhô lên / nổi lên

f. advent (n)

sự xuất hiện

1. appear; begin to be known or noticed
5. the time when something first begins to be
widely used

III. WHILE -READING
4. Read the text again. Decide if the following statements are true
(T), false (F), or not given (NG). Tick the correct box.
T

1. Mobile phones and the Internet are the only forms
of mass media.
2. The role of mas media is to entertain, amuse, inform,
educate and unite people.

networking to email.
5. Only digital media have influenced people's lives and
society.

NG




3. The mobile phone is regarded as a unique means of
communication.
4. People nowadays prefer instant messaging and social

F





IV. POST-READING

5. Work in pairs. Talk about the forms of mass media that you
use every day. Explain how you benefit from using them.
Forms of mass
media
Print
The internet

Radio
Cinema

Recordings

Television

Which / prefer?

Why / use it?

When / use it?

What / use it for?

How often?

How / to get benefits?

V. CONSOLIDATION
 You now can understand the different forms of mass
media and their roles.
 You've enlarge your vocabulary related to the topic and
improve your reading skills of skimming for general
ideas and scanning for specific information.

HOMEWORK
1. Learn by heart all the expressions in the lesson.
2. Write a short paragraph of the mass media that you
use every day.
3. Prepare for the next lesson
SPEAKING : advantages and disadvantages of using
social networking.