REVIEW 2
SKILLS
READING
1. Read the text about advertising and the media.
2. Answer the questions.
1. Because they have the power to deliver information to large audiences at the same time.
2. They are broadcast media, Internet media, print media, outdoor media and digital media.
3. They want to influence customers’ attitudes towards their ideas, services and products.
4. They use (all forms of media and ) advanced advertising methods and techniques.
5. Information can reach every corner of the world instantly and cost-effectively.
6. Huge sums of money from advertisers allow media channels to make better and more interesting programs and services for a large number of people worldwide.
SPEAKING
3. Choose one idea and make a conversation.
LISTENING
Maintaining cultural identity abroad
4.Listen and decide if the sentences are T, F, or NG
1. T
2. F
3. T
4. F
5. NG
WRITING
Cultural identity in a globalized world
5. Write an essay of 180- 250 words.
There is no doubt that the world today has become one global village. Differences between cultures are becoming less evident. People worldwide watch the same TV channels and films, listen to the same music, eat the same food and follow the same fashion trends. That is why, in a globalised world, it is essential that people maintain their cultural identity.
The development of a strong cultural identity is essential to people’s sense of belonging. It helps to define an ethnic group or community that shares unique and distinctive features. Cultural identity is also important as it connects people, reminds them of their shared history and strengthens the solidarity between them. The power of cultural identity can encourage and motivate people to unite against a common danger. A strong sense of cultural identity can also nurture their love and respect for their country, community and heritage.
However, in a globaised world cultural diversity is gradually disappearing. In an environment where everyone speaks only English and wears almost the same clothes, an individual’s cultural identity is at risk of dying out. Maintaining cultural identity is vital for preserving the different languages, festivals, types of traditional music, dance and food, beliefs and other activities that make the world a fascinating place to live.
Globalisation is inevitable; however, it is essential for people to maintain their cultural identity. Preserving cultural identity can guarantee the prosperity of a country or community, and the world’s cultural diversity.