Unit
The world of mass
7
media
LESSON 4

SPEAKING

Types of mass media

WARM-UP

Solve the puzzle
- Work as two groups.
- There are four questions, the answers of which provide
four clues for the key word.
- Choose and answer the question.
- If you have a correct answer  one point.
- If a team can guess the key word  5 points.
- The team with more points is the winner.

WARM-UP
WARM-UP

Answer the question in each
puzzle.

1

2

3

4

WARM-UP
WARM-UP

Question 1

It's an international computer network connecting
other networks and computers that allows people
to share information around the world.
What is it?

 (the) Internet
BACK

WARM-UP
WARM-UP

Question 2
It's a piece of electrical equipment with a screen
on which you can watch programmes with
moving pictures and sounds.
What is it?

 TV/ television
BACK

WARM-UP
WARM-UP

Question 3
It's a piece of equipment used for listening to
programmes that are broadcast to the public.
What is it?

 radio
BACK

WARM-UP
WARM-UP

Question 4
It's a set of large printed sheets of paper
containing news, articles, advertisements, etc. and
published every day or every week.
What is it?

 printed newspaper
BACK

WARM-UP
WARM-UP

KEY WORD: MASS MEDIA

CONTROLLED PRACTICE
1 Discuss the different types of mass media. Make notes
in the table below.

Television
Printed
newspapers
Leaflets and
brochures
Emails
Social media

Cost of creating content
and advertising on it

Presentation
style

Audience and
publicity

Reliable sources/
credible content

Very high

Audio and
visual

Very large

Generally
reliable/ credible

 

Cost of creating Presentation style Audience and
content and
publicity
advertising on it

Reliable sources /
credible content

Television

Very high

Audio and visual Very large

Generally reliable/
credible

Print
newspapers

Generally high

Visual only

Large

Generally reliable/
credible

Leaflets and
brochures

Not very high

Visual only

Medium

Depends

Emails

Free

Audio and visual Large

Not very reliable/
credible

Audio and visual Very large

Not very reliable/
credible

Social media Medium

VOCABULARY

leaflet (n)
/ˈliːflət/

a printed sheet of paper or a few printed
pages that are given free to advertise or
give information about something

VOCABULARY

brochure (n)
/ˈbrəʊʃə(r)/
a small magazine or book containing
pictures and information about
something or advertising something

VOCABULARY

promotion (n)
/prəˈməʊʃn/

activities done in order to increase the sales of a
product or service; a set of advertisements for a
particular product or service

VOCABULARY

cyberbullying (n)
/ˈsaɪbəbʊliɪŋ/

the activity of using messages on
social media, emails, text messages,
etc. to frighten or upset somebody

Form

1. leaflet (n)
 

Pronunciation

/ˈliːflət/
 

Meaning

Tờ rơi

2. brochure (n)

/ˈbrəʊʃə(r)/
 

Quyển sổ nhỏ

3. promotion (n)

/prəˈməʊʃn/
 

Khuyến mãi

4. cyberbullying (n)

/ˈsaɪbəbʊliɪŋ/
 

Bạo lực mạng

LESS-CONTROLLED
PRACTICE
Discuss the following situations and decide on the most suitable type of
2 media to use in each situation. Provide reasons for your choice.

1. Your school's music club is organizing a small concert. You want
to promote the event and expect an audience of 30-50 people.
Example:
A: I think we should write an event promotion email and send it to 100 people. I
assume 30 per cent of them will show some interest.
B: Email is free of charge, but many people think email advertising or marketing is
not credible. So I'm afraid they won't pay much attention to email messages.
C: How about promoting it on social media? We can choose several social networks
and create an event page for each one.

LESS-CONTROLLED
PRACTICE
Discuss the following situations and decide on the most suitable type of
2 media to use in each situation. Provide reasons for your choice.

2. Your school's social awareness club wants to raise awareness of
cyberbullying among teenagers. You have some information and
videos you want to share with as many students at your school as
possible.
3. Your charity club is collecting books and winter clothes for
children in disadvantaged areas. You want to inform as many
people as possible about the activity.

LESS-CONTROLLED
PRACTICE
Report your answers to the whole class.

3 Vote for the best idea for each situation.

CONSOLIDATIO
N
1 Wrap-up

What have you learnt today?
• Practice talking about different mass media
types.

CONSOLIDATION
2 Homework

- Write a paragraph about the characteristics
of different mass media forms.
- Prepare for the next lesson – Listening.

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